Contemporary indie music often adopts a sense of creative ambiguity which leaves it open to various interpretations. This is often the endearing characteristic of the genre which has been cultivated over the years. However, UK based indie artist YUNGBLUD introduces an intriguing familiarity to a diverse yet young sound capable of expanding in any possible direction. If you were to throw the Arctic Monkeys in a cauldron with Green Day front man Billie Joe Armstrong and stirred it around using a punk rock mosh pit from the early nineties, this would result in the versatile sound sported by YUNGBLUD.

The music video accompanying his track I love you, will you marry me is a straightforward visual narrative of the atmosphere that he is capable of creating and sheds ample light on the artist’s presence onstage. The video predominantly depicting his an onstage performance of the record cuts in and out of the artists travel and behind the scene antics which further add to the sense of movement and energy that resonates with young blood. Not to mention the music video shot with a mildly grainy texture helps to create the sensation of failing vision at a smokey gig. Slowed footage aligned with the unwavering speed of the song in certain places of the video makes for great conveyance of the artist really feeling himself on the stage.

Focusing on the live performance aspects of the artist in this video is not only a sensible point of exposing the artist’s strengths as an onstage dynamo but also arguably takes away from the genre conventions of a seemingly convention-less genre which often projects large volumes of abstraction. Its a welcomed change to see an artist go crazy to his own music and experience the reaction of the crowd. Again in contrast to the undeniably bouncy nature of the track, it also breathes deep enough to express the artist musical skills in the form of clever songwriting. Which is evident by the quick verbal display and the catchy yet not quite show tune chorus of the song.

It is likely that we will see YUNGBLUD unleashing his creative energies in upcoming productions as this music video seems to give the audience a feel of things to come and an open invitation to rock with him live. It is confidential yet revealing, an energetic anticipation of the setting up of a young artist poised to leave his name on the stars.

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